Privacy Policy for BlockWell

BlockWell itself does not collect or store any personally identifiable information (PII) on its own. However, our advertising partners (Unity LevelPlay, Unity Ads, Google AdMob, ironSource, Meta Audience Network, etc.) may collect the following types of data to serve and measure advertisements:

• Device identifiers – such as IDFA (Identifier for Advertisers) and advertising IDs.
• Location data – coarse location derived from IP address (country/region).
• Usage data – interactions with ads, session duration, and in‑app events (e.g., game starts, level completions).
• Network information – device model, OS version, carrier, and connection type.

This data is used solely for ad targeting and performance measurement. We do not combine this data with any personal information you might provide elsewhere.

The data collected by our ad partners helps us:

• Display relevant advertisements that may interest you.
• Analyze ad effectiveness and optimize ad delivery.
• Support the free-to-play model of BlockWell.
• Improve game performance and user experience.

We do not sell or rent your personal data to any third party.

BlockWell uses Unity LevelPlay Mediation to serve advertisements. This mediation layer aggregates multiple ad networks, including but not limited to:

• Unity Ads –
• Google AdMob –
• ironSource –
• Meta Audience Network –

These partners have their own privacy policies, which we encourage you to review. They may use cookies or similar technologies to collect and process data as described in their respective policies.

For more information, you can visit the privacy policies of these providers.

Data collected by ad SDKs is stored and processed by the respective third‑party providers in accordance with their security standards. We do not store this data on our own servers. All data transmission is encrypted where possible.

You have control over how your data is used for advertising:

• App Tracking Transparency (ATT): On iOS, BlockWell will request your permission to track your activity across apps and websites. You can grant or deny this permission at any time via Settings → Privacy → Tracking on your device.
• Limit Ad Tracking: You can enable “Limit Ad Tracking” in your iOS settings to disable personalized ads (non‑personalized ads may still be shown).
• Reset Advertising Identifier: You can reset your IDFA at any time in iOS settings, which will generate a new random identifier.

If you do not grant tracking permission, you will still see ads, but they may be less relevant to you.

BlockWell is suitable for all ages. We do not knowingly collect any personal information from children under 13. Our ad partners also comply with the Children’s Online Privacy Protection Act (COPPA) and the GDPR‑K. If you believe we have inadvertently collected such data, please contact us and we will delete it promptly.

We may update this privacy policy from time to time. Any changes will be posted on this page with an updated revision date. We encourage you to review this policy periodically.

If you have any questions or concerns about this privacy policy or your data, please reach out to us: